Earthly Body – Couples Massage
G’Day Kevin and Mare.
No one likes a cold call, so I’ve made this page as warm as possible… Below is a special invitation for Earthly Body.
PRIVACY – This page cannot be seen by Google, and there are no external links pointing to it. This page is purely for your eyes in reference to creating a Earthly Body branded massage DVD boxset.
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Earthly Body: “learn how to massage your lover”
Massage for couples
[dropcap1]1[/dropcap1]Imagine a series of videos that teach couples how to massage at home – that work in conjunction with your current massage therapy products. Branded as an Earthly Body product and produced by a couple with 7 years’ experience teaching couples how to massage.
[dropcap1]2[/dropcap1]The media loves us! In Australia we’ve been on National TV, in newspapers, on radio and magazines! We’re comfortable in front of the camera and know what we’re talking about! We can replicate the media coverage in America.
Your Competitors are not doing this
[dropcap1]3[/dropcap1]In fact, NONE of your competitors are doing this! There are many manufacturers that produce and sell massage oil, and none of them are teaching couples how to use their products – the videos will separate you from the rest of the crowd.
We are Denis and Emma Merkas… a husband and wife team. Denis is a professional massage therapist with 13 years’ experience, and Emma is a Public Relationships and Media specialist. Together we have been teaching couples how to massage for the past 7 years. Last year (in 2012), over 500 people we’re taught how to massage their partner – and their partner’s loved every minute of it!
We are about to put what we teach onto DVD to reach an even wider audience. This creates a unique opportunity for a company like Earthly Body (who already sell massage oils to couples) to get involved. For us, it makes sense to team up with another husband and wife team, and a brand that has a voice that can reach a wider audience.
The Preview Videos
*This series is not the final product. These videos will be filmed again according to our brand partner’s requirements.
Video #1 – Which Massage Oil Should I Buy?
BRANDING: Assuming we went ahead with a brand partnership, this video would be shot again, promoting Earthly Body oils as the massage oil that couples must use.
Imagine an introduction to the Earthly Body massage oil line as Denis’ favorite oil and the one he recommends – a fantastic, credible endorsement from an expert massage practitioner, who specializes in couples massage.
[pullquote4 quotes=”true” variation=”hotpink” align=”center” cite=”Research survey conducted on paying couples who attended our massage course”]Couples don’t know how to use massage oil. Most often, couples don’t massage for long because they’re not sure if they’re doing it right (78%). On top of that, 67% get sore hands and thumbs and half report getting bored quickly with giving a massage, lasting only a few minutes. [/pullquote4]
Video #2 – How to Apply Oil
An important video for couples to understand the correct way of applying and using oils.
Here, we are educating couples on how to apply oil in a sexy way. Teaching couples proper technique improves their massage, and ultimately makes for a much sexier experience. By guiding couples to better technique they’ll develop even more trust in the Earthly Body brand.
The more we teach them, the more loyal they will become to your products.
[pullquote4 quotes=”true” variation=”hotpink” align=”center” cite=”Research survey conducted on paying couples who attended our massage course”]After completing our massage course, a unanimous 100% of participants agreed that they were more confident now when massaging their partner. 100% of participants also agreed that they massage each other more frequently since completing the course. The upshot? Massaging more frequently and for longer periods of time means they’ll be using more massage oil! [/pullquote4]
This interview took place only moments before teaching a sold out class at the luxurious, five-star Hotel Como in Melbourne, Australia.
Couples have lined up to learn how to massage in our courses. It’s designed to be fun and entertaining as well as informative.
100% of couples said that the course improved their skills
58% of couples who came to the course said they did so to get closer to their partner
81% of couples said it improved their connection with their partner
[pullquote4 quotes=”true” variation=”hotpink” align=”center” cite=”Research survey conducted on paying couples who attended our massage course”]And it’s not just about massage. Our courses have more substantial benefits as well. 58% of couples came to the course because they wanted to get closer to their partner, and 81% say that they feel the course improved their connection with their partner. Not just that – half the couples who participated said the course actually helped improve their sex lives (we can only assume the other half already had it going on when it comes to bedroom antics!) [/pullquote4]
Creating an Earthly Body “Learn How To Massage Your Lover” DVD Boxset
Content, Partnership & Possibilities
The Content and Production:
- EXPERTS: We have a system of teaching couples how to massage which has been refined, buffed out and polished over 7 years… No one else in the world teaches the way we do.
- ORIGINAL: All massage content is original, the strokes and massage routines are 100% Denis’ work.
- THE SYSTEM WORKS: Hundreds of couples are taught each year. The techniques, sequences and routines have been tried and tested, refined and improved in real life.
- We have been teaching couples since 2006, you won’t find anyone with more couples massage training experience than us.
- SIMPLICITY: The courses are fun, easy to learn and practical. We do away with technical names (such as effleurage and petrissage) because couples are not learning how to become professional massage therapists. Instead we use names like golf balls, train tracks and the money shot to keep people entertained and have them remember the massage strokes… these are names that people can relate to, and that people remember easily.
- INTIMATE & LOVING: The courses have been made to learn at home. It’s intimate, loving and quite sexy. We don’t teach on a massage table (couples don’t own massage tables), nor do we teach on the bed (the bed is uncomfortable).
Why a brand partnership?
- Earthly Body knows distribution, and knows it well! We are experts in massage and in teaching couples how to massage. We know how to work the media and how to produce beautiful videos – what we don’t know is distribution, and this is where we see the value in a partnership with Earthly Body .
WHAT EARTHLY BODY GAINS FROM THIS PARTNERSHIP
- None of your competitors are doing this… there are plenty of massage oils in the market, but no one is teaching couples how to use it. Earthly Body branded DVDs set you apart from the rest, you’ll be the first! The first to gain media attention, the leaders in the industry and the first to present at tradeshows as a point of difference! Earthly Body will be known as the experts.
- What if competitors copy you? They will, but they have to work so much harder! They’ll need to find an expert in couple’s massage that can produce the content, and who also knows how to deliver the content to a camera. They’ll also need to find a production team that can develop beautiful videos – this takes money and time.
- We know how to teach couples massage and we know how to create beautiful videos; we have set a budget to create stunning video in HD with a production crew that shoot beautiful video. What takes us only a couple of months will take your competitors years to produce.
- Increased revenue: This provides you with a new product for an already established and receptive audience. It’s easier to sell to people who have already bought products from you that are in the same niche. You know couples want to learn how to massage as they are already buying massage oil.
- Increased sales of your existing products. Educate buyers how to use your oils and they will use them more often and use more of them because they’ll be massaging longer than just five minutes. The increased trust in the Earthly Body brand will filter throughout your entire range.
- Publicity – this is where the value is!
- The media love us. Our courses have been featured on TV, radio, national magazines and major metro newspapers. We have great PR angles for these campaigns.
- Potential celebrity endorsements
- Tradeshows, live courses, demonstrations – Denis is an expert in live presentations and captures a wide audience when speaking about massage for couples. Denis draws large crowds when he speaks at tradeshows.
- Exclusive competitions to drive sales
We’ve made it easy:
- We will shoot the videos in Los Angeles. You’ll be able to come on set of the production and view progress and the shoot.
- We will work with you on the branding, covering details from music to product shots, logos and title pages and ensuring your brand’s key messages are delivered
Reducing your risk:
A budget has been set for the production of these videos and I can provide a detailed breakdown of how much this production is going to cost to shoot in LA and edit in Australia. A branded production will require contribution to the production costs. Kevin and Mare, if you choose to join us as a brand partner the content will not be licensed to any other company – for the period of the license agreement, this would be an exclusive product of Earthly Body and Couples Massage Courses.
Questions and Answers
I know this is a lot of information to process. I will be giving you guys a call very soon. I hope you’ll have lots of questions for me. Feel free to put them in writing and email them to [email protected] before we chat.
A full proposal is waiting for you upon your request. Inside the proposal there are even more goodies for you.
Together we can drive this product so much further than what we’d do on our own. I’d be really interested at this point to hear your feedback on the concept. I’ve been planning these DVDs for a very long time and I’m so excited to see how successful we can make it.
I’ll be in touch!
Denis Merkas – [email protected]